Music Beat Reporting Pitch

For my beat reporting, I would like to report on how artists use social media to promote their music, and how the type of promoting/amount of promoting affects album and song sales. To do this, I want to dive into Twitter and see popular artists promoting their music.

DJ Khaled is not only able to promote music on his own account, but the featured celebrities he has on also promote it on their accounts. More listeners want to listen to his music even if they don’t like DJ Khaled but like the other artists.

            Then there are artists who do shock-drops. Artists such as Taylor Swift and Drake have released albums without doing any promotion, and those albums have soared to #1 on the charts regardless. There isn’t a lot of preparation.

            I would also like to take a closer look at artists who aren’t as big and how they have been able to have success through promotion. Many artists used to be up-and-coming through YouTube (Justin Bieber), and now very commonly through TikTok.

            TikTok will also be a focus. The app has allowed people to have and sustain music careers. Lil Nas X is a perfect example of this. “Old Town Road” was his first single that went #1 because it went viral on TikTok. He hasn’t looked back since then.

            I’d like to look at numbers through sales and digital streaming numbers on Spotify, Apple Music, etc.